A Utah agency is seeking a vendor to provide data telematics software designed to collect and analyze foot traffic and consumer movement data. The goal is to obtain detailed analytics to support municipal planning, economic development, business recruitment, transportation analysis, and program evaluation.

The software should be capable of offering both real-time and historical insights on visitors to various agency-managed locations, including parks, golf courses, businesses, and other sites. Key requirements include visitor counts (daily, weekly, monthly, and yearly), average duration of visits, analysis of visitors by home zip code, travel times and distances, commonly used travel routes, and post-visit business patterns. The ability to generate heat maps of popular amenities is preferred. The solution must deliver this data through a user-friendly interface, enabling agency staff to make informed, data-driven decisions. Vendors should also ensure access to a comprehensive scope of historical data for comparative and trend analysis.