(1) Vendor needs to provide customer relationship management platform implementation and support services. – The selected Contractor will be expected to serve as the official CRM system provider for the agency, delivering a unified platform for customer data, marketing, communications, analytics, and guest engagement across all venues, programs, and events. • Ability to connect on–site purchases (POS) to digital campaigns. • 360° customer profiles consolidating demographics, ticketing, memberships, purchase history, and communications. Profiles must consolidate data from all touchpoints into a single view for analysis and engagement. • Data hygiene tools (automatic deduplication, record merging, suppression lists, normalization). • Data portability and export rights in standard formats with clear data ownership rights and ability to export all records and historical engagement data in usable formats if changing systems. • Scalable architecture to support for over one million records with fast search, segmentation, and reporting. • Ability to create and manage custom fields and attributes to reflect program–specific or venue–specific needs • Event–driven and predictive (AI–powered) segmentation. • Campaign building tools: drag–and–drop editors, reusable templates, dynamic content blocks, rich media (video, images). • AI–driven send–time optimization, time zone–based scheduling, and global pause/hold functionality. • AI & Future–Ready Enhancements (2) All the questions must be submitted no later than November 7, 2025.