Creative Services for Real Estate Tax Assistance Campaign
Overview
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
City Of Philadelphia
DESCRIPTION
The procuring organization seeks a competent creative services agency to design, produce, and execute a multilingual marketing and advertising campaign promoting the city’s real estate tax assistance programs. The selected vendor will develop the overall campaign concept, messaging architecture, and visual identity for use across print, digital, video, transit, and community outreach environments.
Services will include creating paid video, display, search, retargeting, boosted social media, and paid influencer content; developing platform-specific strategies for TikTok, YouTube, Instagram, Facebook, X, and other relevant channels; and producing short-form vertical videos, animated explainers, and longer informational content for social, paid, and streaming placements. The vendor will also create creative packages for influencer partnerships and grassroots organizations, including messaging guides, video concepts, talking points, and branded content templates.
The campaign will include media placements in citywide, neighborhood, ethnic-language, and community newspapers, as well as print collateral and targeted point-of-presence outreach at medical and clinic offices, supermarkets, parks, recreation centers, gas stations, and other high-traffic locations. Questions must be submitted by September 8, 2026, and proposals are due October 2, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 2, 2026.
- Who issued this RFP?
- It was issued by City Of Philadelphia. The work is located in Philadelphia, Pennsylvania, United States.
- Who is a good fit for this opportunity?
- Multilingual advertising or creative agency with integrated campaign capabilities
- Proven experience in public-sector, community outreach, or benefits-awareness campaigns
- Expertise in digital advertising, social media, video production, print, and media buying
- Experience reaching diverse, multilingual, and underserved homeowner audiences
- Established relationships with influencers, grassroots organizations, and community media outlets
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.