(1) Vendor needs to provide creative services. • Creative agency works with additional outside organizations to execute the annual State Fair campaign services may include to, media planning and purchasing (across both traditional and digital platforms), ad development, and video production • Creative development for the annual state fair campaign & theme, in addition to branded development materials for the year–round fairgrounds & event center business. • Logo/tagline concepting & development • Outdoor (digital) • Digital ad design • Print ad design • Print material design (ex. Fair program cover, daily sheet cover, Fair tickets) • Other signage projects for Fairgrounds campus