Southwest Virginia is seeking a qualified vendor to conduct a comprehensive assessment and development initiative for its creative economy. The successful contractor will be tasked with asset mapping, economic analysis, stakeholder engagement, the development of an interactive Creative Economy Dashboard, and the creation of a 10-year strategic roadmap.

Key responsibilities include conducting thorough research to map cultural institutions, heritage sites, and outdoor recreation assets, as well as analyzing the creative economy's economic impact in terms of employment, revenue, and GDP. The contractor will engage stakeholders through workshops, interviews, and focus groups to inform strategic, actionable recommendations. Additionally, the scope involves synthesizing findings to develop evaluation and monitoring tools, ensuring effective project management, and providing ongoing support to stakeholders.

The outcome will be a comprehensive strategic roadmap designed to guide the continued growth and sustainability of the region's creative economy over the next decade.