(1) Vendor needs to provide creative campaign services.– Market Research phase is to generate robust, evidence‑based insights that will directly inform agency brand positioning and the development of the subsequent creative campaign– Evidence–based insights on perceptions, competitive positioning, and market dynamics.– Demonstrate a clear, strategic process for translating research into brand positioning, messaging, creative concepts, and campaign execution– A compelling brand strategy grounded in research.– A creative campaign that communicates a clear, differentiating narrative.(2) The contract period will be for one year.