Vendor needs to provide creative campaign services. 1. Market research services:– The purpose of the market research phase is to generate robust, evidence‑based insights that will directly inform brand positioning and the development of the subsequent creative campaign. 2. Brand strategy and campaign objectives:– Brand positioning (purpose, promise, personality, pillars).– Messaging frameworks for key audience segments.– Creative concept development (multiple routes).– Production of final campaign assets (digital, print, video, social, etc.).– Campaign rollout plan (including KPIs and evaluation framework). 3. Campaign metrics and evaluation:– Media strategy, planning and buying.– Web development and design.