Vendor needs to provide creative campaign develop service. • Campaign insight research – Input into the ethnographic study (tool development and data analysis) and participation in the validation workshop • Communication strategy – develop a two–tiered communication strategy. Tier 1 achieves emotional desire for nutritious diets using the insight, and tier 2 achieves greater interest in eggs, driving to intentions to purchase. • Creative strategy – Concept and creative strategy development, including key emotional messages. • Campaign material – Development of the creative assets (Photography, Videography, Artwork development, Radio ads, OOH), including managing suppliers and reviewing the quality of the creative assets prior to client presentation. • Account Management – Managing the overall production budget and timelines to ensure on–time, on–budget delivery; Managing rights and ensuring all talent and other usage is budgeted for in advance of production and paid for afterwards. • Testing – Test creative concept, messages and materials with target audience for understanding, resonance and appeal.