The City seeks a vendor to provide comprehensive creative and media services. The selected vendor will offer media planning services that align with defined objectives and parameters set by the City, utilizing strategies such as geo-fenced and day-parted media recommendations. Responsibilities will include media buying, placement execution, and continuous management of pacing and delivery to ensure effective campaign performance.

Additionally, the vendor will handle creative development within specific guidelines provided by the City. The primary focus of these services is to support targeted visitor capture efforts, emphasizing immediacy, convenience, and existing activities rather than long-term destination branding or widespread marketing campaigns.