An organization in Oklahoma is seeking a scalable, analytics-driven corporate communications email platform to enhance internal messaging for approximately 500 employees. The ideal solution will provide a modern and efficient method for delivering visually appealing, professionally formatted emails through Outlook, compatible with desktop, mobile, and web clients. The platform must support scalability to accommodate growth and the addition of new user licenses as needed.

Key requirements include robust analytics to track employee engagement, seamless integration with SharePoint and the ability to display intranet content within emails. The solution should offer advanced list management capabilities, allowing for the creation and management of dynamic or segmented distribution lists based on Oracle data fields—such as department, business unit, location, or role—as well as manual creation of custom lists. Additional features should include two-way mass texting (SMS) support, enabling full two-way communication, and comprehensive opt-in/opt-out management. The platform should improve the quality and effectiveness of internal communications while simplifying administrative workflows.