(1) Vendor needs to provide core narrative and messaging framework update service. – Refresh the core messaging framework that underpins agency’s brand platform. – Strengthen the relevance, clarity, and effectiveness of agency’s messaging while preserving the existing brand equity and recognition. – Competitive benchmarking and differentiation analysis – A structured review of 5–7 peer and aspirational business schools to assess positioning, messaging themes, tone, and claims. – Development of refined, actionable audience personas for agency’s primary audiences. – A comprehensive messaging guide that refreshes and clarifies the framework supporting the Beyond Ready platform. – Design and facilitation of interactive workshops to support understanding, adoption, and effective use of the refreshed messaging framework across the agency. – Strategic recommendations and guidance, including examples on photography approaches and visual themes that bring the narrative to life. – A high–level audit of key agency marketing assets to assess alignment with the refreshed messaging framework. (2) All the questions must be submitted no later than February 13, 2026. (3) The contract period will be for two years.