Consumer Communications Program Service
Location:
California, United States
Posted on:
Deadline:
Summary:
Market research agencies are sought to support a consumer communications program focused on raising awareness and increasing walnut consumption in California.
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An agency in California seeks market research agencies to provide consumer communications program services. The primary objectives are to support the agency's efforts to raise awareness and increase consumption of walnuts through strategic communications initiatives.
The scope includes conducting a detailed study to evaluate consumer buyer behavior, assessing both users and non-users of walnuts and targeting specific defined consumer audiences. The successful vendor will use market research methodologies to provide insights on consumer attitudes, behavior, and preferences within the relevant states.
This notice is informational, and the main RFP document is not available with the provided summary.
Best-fit vendors:
• Experienced market research agency with expertise in consumer communications
• Proven history of conducting behavioral studies in the food or agriculture sector
• Ability to design and implement targeted market surveys
• Established presence in or ability to operate within California
