Institutions in North Carolina are seeking a vendor to deliver comprehensive consolidated marketing services. The selected provider will offer full-service creative strategy and execution to support institutional, college, and unit-level marketing and communications objectives. Services may include complete website builds, microsite development, user experience (UX) and user interface (UI) design, accessibility audits, and integration with analytics and content management systems for optimized digital engagement.

The scope of work also encompasses consolidated relationships with various marketing, design, communications, and production contractors, streamlining them into a unified and centrally managed approach. Additional services include creative and campaign development, advertising creative across digital, print, broadcast, and outdoor media, copywriting, editorial content creation, brand and identity development, graphic design for a variety of materials, web analytics implementation and optimization, creative consulting, and art direction.

Vendors are expected to have expertise in delivering integrated campaigns and managing end-to-end creative processes. The contract period will be for one year.