Connected TV Media Buying and Planning Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Questions and requests for clarification due: September 17th, 2026
Responses to questions issued: September 24th, 2026
Proposal due date: September 30th, 2026
Anticipated notification of award: October 31st, 2026
Anticipated contract start date: January 1st, 2027
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
State University Of New York
DESCRIPTION
The organization seeks a qualified vendor to provide connected television (CTV) media planning and buying services for a three-year contract period. Campaigns will support undergraduate and graduate recruitment in national and international markets, image and brand awareness, alumni relations and development, and other assignments as needed. The vendor will provide an experienced media account team to support account management, media planning, media purchases, campaign management, and campaign status reporting.
The contractor will conduct research and use analytical tools and available data to develop effective media strategies and plans. Responsibilities will include providing analyses, evaluations, and recommendations; negotiating and placing CTV media; maintaining media buy schedules and ordering processes; and managing account and project finances to ensure campaigns are completed on time and within budget.
The vendor will verify that media placements are delivered according to instructions and provide performance documentation. Additional duties include monitoring and evaluating media buys, preparing post-buy analyses within five business days of each campaign phase, tracking buy plans against budget limits, reporting media costs on a per-unit and per-lead basis, and completing billing reconciliations within five business days after each campaign unless otherwise agreed. Questions must be submitted by September 17, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due September 30, 2026. Questions must be submitted by September 17, 2026.
- What is the budget for this RFP?
- The published budget is $50,000 – $200,000.
- Who issued this RFP?
- It was issued by State University Of New York. The work is located in Brockport, New York, United States.
- Who is a good fit for this opportunity?
- Experienced media buying and planning agency specializing in Connected TV campaigns
- Demonstrated success supporting higher education recruitment, branding, alumni, or development initiatives
- Strong national and international media placement, negotiation, and campaign management capabilities
- Established analytics, post-buy reporting, billing reconciliation, and budget-control processes
- Seasoned account management team with experience delivering measurable conversion and awareness outcomes
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.