A government authority in Georgia is seeking a qualified vendor to develop and execute a comprehensive narrative and public engagement plan for the Peabody Awards. The primary objectives include increasing year-round awareness, visibility, relevance, and prestige of the Peabody Awards, while ensuring robust, high-quality media coverage, particularly surrounding the annual awards ceremony.

The selected vendor will be responsible for securing consistent and meaningful coverage in prominent industry, mainstream, and digital media outlets. They will strategically position the Peabody Awards as a mission-driven leader among awards organizations by pitching stories that highlight its unique values, impact, and differentiation. Responsibilities also include managing all media operations and logistics for the ceremony, such as red carpet execution, press credentialing, press room management, and distribution of post-event content.

Additionally, the vendor will facilitate deskside meetings with key media representatives, awards analysts, publicists, and PR strategists from independent firms, while providing full-spectrum public relations services for the Peabody Awards. The contract is set for a period of one year.