A qualified vendor is sought to deliver comprehensive media, marketing, and advertising services in Delaware. Responsibilities include end-to-end campaign management encompassing strategic planning, creative development, media planning and buying, and earned media initiatives. The awarded vendor will oversee all stages of campaign execution, from implementation to real-time optimization, as well as reporting and project close-out.

Services are required across paid, earned, and owned media channels, ensuring a fully integrated and coordinated approach in partnership with agency staff. This initiative calls for a provider with proven expertise in delivering multi-channel marketing strategies and optimizing campaign performance.