The agency seeks a qualified vendor to develop and execute a high-impact, multi-channel marketing and awareness campaign. The scope includes strategy development, rapid market research, and refined messaging targeted at the agency business community. Vendors will be responsible for creating compelling content assets, including graphic design for digital, print, and social media platforms, and the production of employer and participant success vignettes.

Additional deliverables include updates and edits to existing web platforms to optimize for campaign landing pages, subject to required accessibility and permissions. The campaign will encompass broadcast TV (including secured and sponsored news coverage), streaming and digital placements such as comprehensive SEM and programmatic display, as well as targeted radio and print placements on a regional level. All questions regarding the RFP were to be submitted by April 5, 2026.