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Comprehensive Marketing and Advertising Services

Overview


Marketing, Advertising & Social Media
Frankfort, Kentucky, United StatesPosted: September 17, 2026Deadline: October 2, 2026

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SUMMARY


Kentucky seeks a marketing and advertising partner for tourism-focused campaigns, public communications, media placement, creative development, and ongoing marketing support. The anticipated contract term is two years.

KEY REQUIREMENTS


CONTRACT DURATION


24 months

TIMELINE


Release of RFP: September 16th, 2026

Vendors’ Written Questions due by: September 23rd, 2026

Commonwealth’s Response to Vendors’ Written Questions: September 25th, 2026

Proposals due by: October 2nd, 2026

QUESTION DEADLINE


September 23, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Finance And Administration Cabinet

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The Commonwealth of Kentucky is seeking a vendor to provide comprehensive marketing and advertising services supporting brand and niche marketing campaigns designed to increase tourism visitation and spending. Services may include strategic campaign development, creative concepts and design, and advertising across print, digital, television, radio, video, out-of-home, social media, and other media platforms.

The selected vendor may provide multimedia production, market research, analytics, media strategy, planning and placement, digital content development, videography, photography, graphic design, web design, podcasting, and day-to-day marketing and advertising support. Novelty and printing items may also be included when directly related to a marketing campaign. Services may support projects and initiatives intended to communicate effectively with the public, while the Commonwealth retains the right to obtain or retain additional outside vendors for advertising and marketing needs.

The contract period will be two years. All questions must be submitted by September 23, 2026, and proposals are due October 2, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due October 2, 2026. Questions must be submitted by September 23, 2026.
Who issued this RFP?
It was issued by Finance And Administration Cabinet. The work is located in Frankfort, Kentucky, United States.
Who is a good fit for this opportunity?
  • Full-service marketing and advertising agency
  • Demonstrated tourism, destination marketing, or public-sector campaign experience
  • Capabilities across digital, social, print, broadcast, video, and out-of-home media
  • In-house or established partners for research, analytics, creative production, and media placement
  • Experience developing targeted, multi-channel campaigns and public communications

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