The agency is requesting proposals from highly qualified firms to manage and operate a comprehensive commercial advertising concession at the airport. The aim is to retain traditional airport advertisers, attract new clients, and enhance the aesthetic quality for airport users by integrating creative advertising solutions that reflect the unique culture and beauty of Alaska.

The successful concessionaire will be responsible for the development, installation, and maintenance of contemporary advertising displays, including multi-view screens, variable messaging boards, seasonal advertisements, sponsorships, naming rights, and other innovative uses of space. Collaboration with the agency and advertisers to create high-quality graphics that complement terminal aesthetics is essential.

Additionally, the concessionaire must develop a robust marketing and revenue enhancement plan to engage current and new advertisers and maintain ongoing outreach. The contract period will be for one year, and firms are encouraged to propose strategies that prioritize a passenger-friendly airport environment and deliver exceptional graphic and product design services.