(1) Vendor needs to provide comprehensive branding initiative research, strategy, development, deployment & measurement services.– Strategic partner for a comprehensive branding initiative to strengthen its competitive position and drive enrollment growth– Market research and brand development agency will enhance agency brand, communications, and creative strategy across owned, earned, and paid media.– Brand campaign framework (promise, pillars, personality, proof points)dashboards– Creative concepting (2–3 directions)– Messaging framework– Visual identity refinement or redesign– Campaign strategy and media planning, including the purchase and management of digital and outdoor advertising– Creative production (digital, print, video, social, etc.)– Internal brand training and rollout support– An advertising campaign plan in designated markets, using video, digital and outdoor advertising– Campaign performance tracking– Brand health metrics(2) All questions must be submitted no later than February 10, 2026.(3) The contract period will be for two years.