The selected vendor will provide comprehensive brand strategy and destination marketing services for a city seeking to position itself as a family-friendly, beach vacation destination. Responsibilities include project management, research, strategic planning, creative development, and creating an implementation plan. The vendor will develop a complete brand identity, including seal, logo, tagline, color palette, typography, iconography, and other critical branding elements, ensuring these are applicable across departments and communication channels such as websites, social media, and official documents.

The scope includes developing a vision statement aligned with the branding campaign and identifying ongoing strategies to sustain and enhance the brand's value. The vendor must analyze creative elements like taglines, slogans, mottos, and designs. Deliverables will include all editable files and templates for a range of uses, including signage, printed materials, webpage layouts, presentations, and official city documents. Both short-term and long-term strategies for communicating the brand will be developed, utilizing diverse communication tools and a well-defined timeline.