A Texas educational agency is seeking a qualified vendor to provide comprehensive advertising and marketing services that will support enrollment growth and strengthen brand development. The selected firm will deliver strategic planning services, including the development of an annual marketing and communications plan that aligns with enrollment objectives. A core component will be the creation of brand guidelines and a messaging framework that highlights the agency's distinctive educational offerings.

Key responsibilities also include establishing performance indicators and metrics to assess campaign effectiveness. The vendor will handle creative development and content production, implement digital marketing strategies, and optimize website content to drive enrollment conversion. Additional services will span traditional marketing and advertising, as well as targeted support for magnet school marketing. The scope further covers end-to-end management of enrollment campaigns. The contract will be awarded for a period of one year.