Community-Based Social Marketing Services
Overview
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
Questions due: September 21st, 2026
Quotes due: October 30th, 2026
Contract term begins: July 1st, 2027
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
County Of San Diego
DESCRIPTION
The County seeks a qualified contractor to design, develop, implement, and evaluate a comprehensive Community-Based Social Marketing (CBSM) campaign focused on improving stormwater quality through public education, participation, and community engagement. The contractor will implement and assess the effectiveness of stormwater pollution prevention initiatives and provide presentations to community groups.
The engagement includes specialized campaigns and market research supporting watershed protection objectives, development of audio/visual messages and content for the County website and social media platforms, and implementation and evaluation of the existing “Poo Points” program. The contractor will create a Master Messaging Document using an agency-approved shared document service, with messages designed to make desired behavior changes fun, easy, and popular through plain, colloquial, nontechnical language.
The contractor will manage the campaign presence on identified social media platforms, which may include Facebook, Instagram, YouTube, LinkedIn, and X, and will monitor comments in accordance with the Master Messaging Document Standard Operating Protocol. The contract period will be one year. Questions must be submitted by September 21, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 30, 2026. Questions must be submitted by September 21, 2026.
- Who issued this RFP?
- It was issued by County Of San Diego. The work is located in San Diego, California, United States.
- Who is a good fit for this opportunity?
- Community-based social marketing and behavior-change specialists
- Experience with stormwater, watershed protection, or environmental public education campaigns
- Proven capabilities in social media strategy, content development, and audience engagement
- Skilled in market research, campaign evaluation, and performance measurement
- Strong presentation and community outreach capabilities
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.