Vendor needs to provide community based social marketing service. Agency seeks to engage a qualified marketing firm or team to design and implement a community–based social marketing (CBSM) campaign aimed at increasing public participation in the agency’s Zero Waste Program. Services: Conduct initial assessments to understand existing community practices, motivations, and potential opportunities for behavior change. Conduct research to identify and prioritize behaviors with the greatest potential for impact and engagement. Explore barriers and benefits influencing participation in prioritized behaviors. Design and refine intervention strategies and communication approaches informed by earlier research. Implement one or more small–scale pilot programs to test the proposed strategies in real–world settings. Based on pilot results, develop a plan to scale successful interventions. Consultants are encouraged to tailor their proposed methods and deliverables to best achieve the desired outcomes: Phase 1: behavior identification and baseline assessment; Phase 2: research and behavior prioritization; Phase 3: barrier/benefit research and strategy recommendations; Phase 4: strategy design and pre–testing; Phase 5: pilot testing; Phase 6: implementation and evaluation.