(1) Vendor needs to provide communications services to lead the development and implementation of communications and brand reputation strategies, plans and initiatives. – Assist the executive director soy excellence centers and director of communications with strategic goals and objectives. – Provide strategic direction on communications to the sec staff and contractors and other communications contractors or resources as applicable. – Develop and implement effective marketing and communications strategies based on target audience insights. – Promote the awareness and use of soybeans and soybean products in coordination with training programs and industry relations. – Identify opportunities to differentiate the value, sustainability, and competitive advantage of in coordination with training programs and industry relations, – Create and disseminate a steady stream of compelling content, Blog posts and web content, Social media posts, Articles, Ads, Videos, vlogs and videography. – Develop and implement plans to build presence on regional social media channel(s) as a thought leader and consistent participant in relevant conversations about food, ag, esg/sustainability, and trade, – Support development of regional media lists and relationships (trade, sustainability and business outlets and reporters), – Prepare and coordinate spokespeople for media interviews, generate positive media coverage. (2) All question must be submitted no later than December 19, 2025.