An organization is seeking a qualified vendor to provide comprehensive communications services for its Soy Excellence Centers. The selected vendor will lead the development and implementation of communications and brand reputation strategies, working closely with the executive director and director of communications to support strategic goals and objectives. Responsibilities include offering strategic direction to staff and contractors, as well as collaborating with other communications partners as needed.

Key tasks encompass developing effective marketing and communications plans informed by target audience insights, promoting awareness and usage of soybeans and related products, and identifying opportunities to highlight the value, sustainability, and competitive advantages of soy. The vendor will be responsible for a wide range of content creation including blog posts, web and social media content, articles, advertisements, and video production. Building presence and thought leadership on regional social media channels, particularly in areas related to food, agriculture, sustainability, and trade, will form an important part of the contract.

Additional responsibilities involve supporting the development of regional media lists, cultivating relationships with trade, sustainability, and business outlets and reporters, and preparing spokespeople for media engagements to generate positive coverage.