An Iowa education agency is seeking proposals from qualified firms to provide strategic communications, marketing, and evaluation services. The engagement aims to enhance family and staff engagement and increase student enrollment amidst a rapidly changing digital landscape and a highly competitive educational environment.

The selected firm will be responsible for conducting a comprehensive communications and marketing audit, including staffing analysis, benchmarking, review of current tools and branding, marketing and enrollment strategy assessment, and evaluation of multilingual communications. Based on these findings, the firm will develop strategic recommendations and a 3–5–year communications and marketing roadmap, featuring budget and timeline estimates, brand and messaging alignment, and targeted outreach strategies.

Additional services include performing a website redesign and social media modernization, encompassing digital and social media audits, accessibility compliance review, and the creation of an action plan for enhanced digital engagement. The vendor will also support the implementation of marketing and communications campaigns, provide staff and board training, and offer media relations assistance. The contract period for this work is one year.