(1) Vendor needs to provide communications lead service. • Provide strategic direction on Communications to the SEC staff and contractors and/or other communications contractors or resources as applicable. • Develop and implement effective marketing and communications strategies based on target audience insights. • Brand activations • Develop and implement plans to build presence on regional social media channel as a thought leader and consistent participant in relevant conversations about food, ag and sustainability, and trade. • Content Development: Blog posts and web content, social media posts. • Coordinate regional communications strategy, plans and editorial calendar with global communications direction • Brand identity, communications and marketing plans development consistent with agency.