(1) Vendor needs to provide communications and public relations services.– Devise and implement effective public relations, marketing, and communications strategies.– Includes raising awareness of the program, ensuring its benefits and opportunities are effectively communicated to the target audience, and enhancing the program’s overall visibility and impact in the education sector.– Develop unique marketing strategy to target the three Springboard+ categories of applicant.– Design and implement digital marketing campaigns.– Design creative content for social media (i.e. graphics and video assets).– Develop distinctive marketing strategies to target employers who may wish to support their staff in undertaking a course.– Utilize social media platforms for engagement and promotion.– Develop print and online advertising assets, if appropriate to the campaign.– Monitor and report on campaign performance metrics.– Manage third party contracts and payments using the additional budget provided for such payments.(2) All questions must be submitted no later than January 9,2026.