The project requires a communications agency to develop and implement a comprehensive branding and marketing strategy for an innovation challenge associated with GAIN, Nutrition Connect, and partner organizations. The scope includes creating a cohesive brand identity guideline that aligns with the core identities of sponsor organizations and connects effectively with the target audience.

The selected agency will also be responsible for developing clear and impactful messaging and collaterals to highlight the importance of improving accessibility and demand for fruits and vegetables, while promoting sustainable youth employment throughout related value chains. Additionally, the agency will manage the launch of the application window, including planning and executing digital marketing campaigns across platforms such as LinkedIn, Instagram, Google Ads, and Facebook to drive traffic to competition information and registration pages.

The aim is to increase engagement among key stakeholders and participants, ensuring the innovation challenge reaches its intended audience.