The City is seeking a professional agency to provide comprehensive support for commercial naming rights and sponsorship sales across various municipal assets, programs, and facilities. The selected agency will be responsible for managing all aspects of corporate sponsorship and advertising sales, including prospecting potential sponsors, negotiating agreements, and ensuring fulfillment planning and ongoing support for advertising spaces.

Key responsibilities include conducting analysis of sponsorship terms, deal ranges, asset mixes, sponsor profiles, estimated impressions, brand value, onsite footfall, digital reach, and experiential exposure. The agency will be expected to leverage both physical and digital media assets and create sales resources such as pitch decks, sales sheets, visual mock-ups, and digital presentations. All messaging and materials must align with the City's brand guidelines and community values.

Additionally, the agency will be tasked with developing a documented outreach plan detailing channels, touchpoints, messaging strategies, and timelines. Proactive engagement activities such as email outreach, phone calls, in-person meetings, virtual presentations, and participation in events are required. Milestones and engagement sequences should be clearly defined to support the City's sponsorship development goals.