Vendor needs to provide commercial mass text messaging subscription service. The agency has a requirement for a commercial, subscription–based mass text messaging platform. This service will provide a direct and immediate communication pathway to soldiers and their families for community events, family readiness group (FRG) activities, and other non–operational announcements. The objective is to replace less effective, traditional communication methods and improve community engagement and morale. Key Requirements: a pre–paid bundle of 600,000 message credits to be delivered at the start of the performance period; capability to send both SMS (text only) and MMS (multimedia/picture) messages; a dedicated, high–volume, A2P 10DLC registered phone number to ensure message deliverability; dedicated onboarding assistance to train the Government user on the platform; an assigned account manager for ongoing customer and technical support. The contract period will be for one year.