Vendor needs to provide cloud–based media asset management software. • Acquisition and implementation of a media asset management (MAM) solution to address media production needs. • Robust access control and multi–tenancy: Comprehensive and multi–level management of permissions to ensure secure and appropriate access for campus–wide stakeholders • Seamless integration: Ability to integrate smoothly with existing enterprise systems, including video editing software, identity management, content delivery networks, and production tools. • Media production support: Ability to support media crafting, editing, clipping, and organization of working–progress materials and project iterations. • Automations and AI: A system that leverages automated workflows and AI–supported functionality, and addresses data privacy considerations related to AI tools and integrated services. • Promotional video • Limited marketing campaign videos • Live instructional sessions.