An agency is seeking a qualified vendor to provide a cloud-based platform for generative engine optimization (GEO) and AI search visibility. The chosen solution will support the agency's transition from traditional SEO strategies to a more advanced GEO-focused content and analytics approach. The platform should unify traditional SEO and GEO capabilities under a single licensing model, enabling seamless integration and comprehensive oversight.

Key requirements include initial implementation and onboarding, including migrating from the agency's current SEO platform. The vendor must provide ongoing access to analytics, reporting, and optimization guidance for both SEO and GEO scenarios. The platform should offer robust enterprise-scale SEO features such as rank tracking, site auditing, and keyword intelligence designed for large, multi-tenant websites. Additional functionality should include AI search visibility monitoring, traditional SEO performance optimization, data ingestion and processing, and regular data refresh cycles.

Transparency in the platform's approach to AI-driven insights is essential, including clear explanations of methodologies, assumptions, and limitations. Customer success services and technical support should be available to ensure effective platform use and ongoing optimization.