The requesting entity seeks a vendor to deliver a comprehensive, creative, and modern information and outreach campaign focused on the cannabis appellations program in California. The campaign aims to increase awareness and understanding of appellations of origin among cannabis cultivators, consumers, local government officials, and industry stakeholders.

Key objectives include providing education to consumers regarding the benefits of products designated with an appellation of origin and informing stakeholders about the process to petition for establishing such an appellation. Additionally, the vendor will facilitate relationship building between the department and local jurisdictions to support expansion of the program.

The contract duration is for one year, and the campaign should employ effective outreach and educational methodologies to achieve widespread recognition and engagement.