(1) Vendor needs to provide campaign services.– Provide strategy, planning and management initiative that is innovative, creative and forward thinking.– Refinement of the agency brand and assets that can support the initiative– Develop and manage an effective social engagement strategy that identifies new ways of reaching Californians and supporting their engagement with this initiative– Execution and management of numerous community events that include a service component as well as engage community partners– Develop a messaging strategy that is culturally responsive and incorporates ongoing feedback from trusted messengers and subject matter experts.– Executing an ongoing earned media campaign elevates the importance of addressing this growing crisis.– Social Marketing Campaign– Content Development and Branding– Website Development(2) All questions had been submitted on December 8, 2025.(3) The contract period will be for one year.