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Campaign Production and Rollout Services

Overview


Marketing, Advertising & Social Media
Key West, Florida, United StatesPosted: September 17, 2026Deadline: October 20, 2026

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SUMMARY


The agency seeks a marketing production partner to develop, produce, coordinate, and deploy creative assets for a new campaign across paid, owned, shared, and earned media channels. The anticipated contract term is three years.

KEY REQUIREMENTS


CONTRACT DURATION


36 months

TIMELINE


Posting date: September 17th, 2026

Deadline for submissions: October 20th, 2026, 3:00 PM EDT

Selection committee presentations: December 1st, 2026 to January 14th, 2027

QUESTION DEADLINE


October 11, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Monroe County Tourist Development Council

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The agency is seeking a vendor to provide campaign production and rollout services for a new campaign launch. Services will include creative production, campaign development, content production, and implementation support for agency marketing initiatives. The selected vendor will work collaboratively with agency staff, the media agency, and other designated partners to translate approved campaign concepts and strategies into coordinated, market-ready creative assets and visitor-facing initiatives.

The vendor will develop and maintain a comprehensive campaign production and deployment plan, coordinate production schedules, and align creative assets with paid, owned, shared, and earned media plans. Responsibilities will include coordinating with media and planning agencies regarding specifications, timing, and implementation requirements, as well as collaborating with subject matter experts and partners responsible for various media channels.

Additional services will include refining campaign concepts and creative direction; developing campaign messaging frameworks, copy, messaging hierarchies, calls to action, and creative applications; and producing video, photography, and other campaign content. The vendor will also provide copywriting, editing, proofreading, graphic design, production, resizing, versioning, and related services required to deliver deployment-ready assets. The contract period will be three years.

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Frequently asked questions


When is the submission deadline?
Submissions are due October 20, 2026. Questions must be submitted by October 11, 2026.
Who issued this RFP?
It was issued by Monroe County Tourist Development Council. The work is located in Key West, Florida, United States.
Who is a good fit for this opportunity?
  • Integrated marketing or advertising agency with campaign production expertise
  • Demonstrated experience developing and deploying multi-channel campaigns
  • In-house capabilities for copywriting, editing, graphic design, video, and photography production
  • Strong media coordination and partner-management experience
  • Capacity to manage complex production schedules and deliver deployment-ready assets

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