Vendor needs to provide campaign outreach and training service. Enhance campaign reach and impact, and develop and implement a comprehensive media and communications strategy that supports mental health awareness, stigma reduction, and help–seeking behaviors across agency. Develop a comprehensive, multi–channel media strategy that may include digital, social media, radio, television, print, and community–based outreach. Create compelling, accessible, and inclusive campaign messaging tailored to diverse audiences across agency. Develop creative assets such as graphics, videos, public service announcements (PSAs), and social media content an effective way to expand, reach, increase access/awareness, and empower people to make safer and healthier decisions. Review and assess current campaign materials, branding, messaging, and media efforts. Support targeted outreach strategies to reach priority populations, including youth, families, rural communities, and underserved groups. Provide recommendations for partnerships, community engagement, and earned media opportunities. Align campaign messaging with mental health awareness initiatives, crisis resources, and help seeking pathways.