When is the submission deadline?

Submissions are due October 26, 2026. Questions must be submitted by October 15, 2026.

What is the budget for this RFP?

The published budget is $450,000.

It was issued by California Franchise Tax Board. The work is located in Los Angeles, California, United States; Sacramento, California, United States; San Diego, California, United States.

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California Earned Income Tax Credit (CalEITC) Advertising Campaign

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Overview

Marketing, Advertising & Social Media

Los Angeles, California, United States; Sacramento, California, United States; San Diego, California, United States; Fresno, California, United States; San Francisco Bay Area, California, United StatesPosted: October 12, 2026Deadline: October 26, 2026

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SUMMARY

The California Franchise Tax Board is seeking a qualified vendor to provide creative design and digital advertising services for the California Earned Income Tax Credit (CalEITC) advertising campaign.

KEY REQUIREMENTS

Must be registered with the State of California, Secretary of State
Must be compliant with the California Consumer Privacy Act (CCPA)
Must have been in business for at least five years designing, administering, and completing media and/or advertising campaigns
Must have at least one California office
Must include a minimum DVBE participation goal of at least three percent (3%) of the net proposal price
Must maintain Commercial General Liability, Professional Liability, and Workers’ Compensation insurance

BUDGET

Verified

$450,000

CONTRACT DURATION

7 months

TIMELINE

Final Date to submit Written Questions: October 15th, 2026

Proposal Submission Due Date: October 26th, 2026

Evaluation and Selection: October 26th, 2026 – November 6th, 2026

Notification of Intent to Award: November 9th, 2026

Contract Term: November 24th, 2026 – June 30th, 2027

QUESTION DEADLINE

October 15, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

California Franchise Tax Board

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DESCRIPTION

The California Franchise Tax Board (FTB) is soliciting proposals for creative design and digital advertising services to promote the California Earned Income Tax Credit (CalEITC), Young Child Tax Credit (YCTC), Foster Youth Tax Credit (FYTC), and resources such as MyFTB, CalFile, and Volunteer Income Tax Assistance (VITA). The awarded contractor will develop creative content, implement an advertising plan, and secure digital media placements. The campaign is intended to reach all Californians, with an emphasis on vulnerable populations including students, immigrants, senior citizens, and low-income households. The anticipated term is November 24, 2026, through June 30, 2027, with an option to extend for one additional year.

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Frequently asked questions

When is the submission deadline?: Submissions are due October 26, 2026. Questions must be submitted by October 15, 2026.
What is the budget for this RFP?: The published budget is $450,000.
Who issued this RFP?: It was issued by California Franchise Tax Board. The work is located in Los Angeles, California, United States; Sacramento, California, United States; San Diego, California, United States.

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