(1) Vendor needs to provide bus marketing service. Consultant shall develop marketing campaigns to target existing riders and new customers for more frequent and trial use and develop an innovative approach to generate interest. Create and implement customer retention programs to enhance bus customer loyalty and riding frequency. Design and conduct grassroots marketing and outreach programs to educate customers about how to ride and the benefits of riding bus. Promote special pass programs and core, improved routes to retain current riders and attract new customers. Provide original photography services to support approved marketing plans to showcase products and services in a favorable and imaginative way. Strategically select and target high-propensity market segments with cost-effective marketing programs. Create strategic and innovative design themes and messages that resonate with campaign target audiences in both online and print formats. The demographics and communication behaviours in residents continue to evolve, marketing bus service is becoming increasingly complex. A comprehensive and overarching plan shall be developed to serve as a blueprint for the contractual period of time. Email, social media and mobile marketing strategy development, implementation and optimization. Campaign goals development and effectiveness tracking. Online and traditional media planning, buying and optimization. Identifying target audiences and providing insight to customer behaviours. Developing key campaign messaging and potential offers for campaign success. Developing strategy for reaching and engaging target audiences. Developing mixed media campaign consisting of traditional and online media. (2) All the questions must be submitted no later than December 16, 2025. (3) The contract period will be for one year.