When is the submission deadline?

Submissions are due August 6, 2026. Questions must be submitted by July 16, 2026.

What is the budget for this RFP?

Settle estimates the budget at $800,000 – $1,000,000. The issuer has not published an official figure.

It was issued by San Mateo County Transit District. The work is located in San Carlos, California, United States.

Who is a good fit for this opportunity?

Transit and out-of-home advertising firm with bus and shelter media experience. Proven revenue generation and advertiser sales track record. Capability to manage campaign scheduling, inventory, and account relationships. In-house or partner capacity for ad production, installation, maintenance, and removal. Experience working with public transit agencies or government clients. Strong reporting, compliance, and operational coordination capabilities.

Bus and Bus Shelter Advertising Services (Due August 6, 2026)

Overview

Marketing, Advertising & Social Media

San Carlos, California, United StatesPosted: July 7th, 2026Deadline: August 6th, 2026

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SUMMARY

The agency is soliciting a contractor to manage and sell advertising on buses and bus shelters to maximize transit-related non-fare revenue. Services include ad sales, campaign management, installation, maintenance, reporting, and compliance coordination.

KEY REQUIREMENTS

BUDGET

Estimate

$800,000 – $1,000,000

CONTRACT DURATION

60 months

TIMELINE

RFP Issued: July 2nd, 2026

Questions and Requests for Clarification Due: July 16th, 2026

Agency’s Response to Questions/RFCs: July 23rd, 2026

Proposals Due: August 6th, 2026

Interviews (if required): The week of September 21st, 2026

Contract Award (tentative): December 2nd, 2026

Contract Start Date (tentative): January 1st, 2027

QUESTION DEADLINE

July 16th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

San Mateo County Transit District

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DESCRIPTION

The agency is seeking a vendor to provide bus and bus shelter advertising services designed to generate non-fare revenue from its transit advertising assets. The selected contractor will be responsible for the strategic sale and management of advertising placed on agency buses, including both interior and exterior placements, as well as on designated bus shelters.

Scope of work includes advertising sales and placement, campaign scheduling, inventory management, production, installation, maintenance, and removal of advertising materials. The contractor will also manage advertiser accounts, track and report revenue, and coordinate with agency staff to ensure compliance with operational, safety, and accessibility requirements.

The agency expects the contractor to proactively identify new revenue opportunities, improve asset performance, and build long-term advertising partnerships that support the agency's brand and ridership goals. Questions must be submitted no later than July 16, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due August 6, 2026. Questions must be submitted by July 16, 2026.
What is the budget for this RFP?: Settle estimates the budget at $800,000 – $1,000,000. The issuer has not published an official figure.
Who issued this RFP?: It was issued by San Mateo County Transit District. The work is located in San Carlos, California, United States.
Who is a good fit for this opportunity?: Transit and out-of-home advertising firm with bus and shelter media experience
Proven revenue generation and advertiser sales track record
Capability to manage campaign scheduling, inventory, and account relationships
In-house or partner capacity for ad production, installation, maintenance, and removal
Experience working with public transit agencies or government clients
Strong reporting, compliance, and operational coordination capabilities

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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