Bus Advertising Services
Location:
Wisconsin, United States
Posted on:
Deadline:
Summary:
This RFP seeks a vendor to manage, sell, and install advertising on the exterior and interior spaces of transit buses, maximizing ad revenue and providing a guaranteed minimum return.
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The organization seeks a vendor to provide comprehensive bus advertising services on its transit fleet. Responsibilities include securing advertisers for both exterior and interior bus spaces, assisting clients with the design and production of advertising materials as necessary, and handling the placement, removal, billing, collection, and payment related to all bus advertising displays. The vendor will maximize the utilization of available advertising space, which includes options such as full and partial bus wraps, streetside panels, tails, and interior bus cards.
Unused interior advertising space must also be offered to government entities. The vendor is required to display the organization's own advertising and notices in unsold spaces and locations, as well as manage the installation and removal of all advertising materials. A guaranteed minimum monthly revenue and a percentage of gross monthly sales must be provided. Residual advertising already contracted and installed on the transit fleet must be accommodated. The contract duration spans five years, and all questions regarding the RFP must be submitted by March 19, 2026.
Best-fit vendors:
• Experienced transit or out-of-home advertising agency
• Strong design, production, and installation capabilities for bus advertising
• Proven track record in managing ad sales and space utilization for public transportation systems
• Ability to provide guaranteed minimum revenues and transparent financial reporting
• Experience working with government and municipal clients
