Vendor needs to provide branding services. – Create a contemporary and distinctive identity that reflects a year–round regional destination and resonates with our target audience – Ensure the name and image is concise and memorable – Enhance brand recognition and recall – In completing the brand identity creation, agency will be looking for a name, tagline, logo, color palette, typography, imagery and other brand elements. – A set of design standards for the design of documents, signage, directional wayfinding, monument signage and other brand identifiers such as banners, to be used to ensure complete uniformity.