A Michigan-based organization is seeking a qualified vendor to develop a comprehensive regional branding identity. The goal is to craft a contemporary and distinctive identity that effectively represents the region as a year-round destination and strongly resonates with the target audience. The chosen name and image should be concise, memorable, and bolster brand recognition and recall.

The scope of work includes the creation of essential brand components such as a region name, tagline, logo, color palette, typography, imagery, and other elements that together form a cohesive brand identity. In addition, the vendor will establish design standards to guide the consistent application of the brand across documents, signage, directional wayfinding, monument signage, banners, and other brand identifiers. These standards are intended to ensure complete uniformity in all visual communications associated with the region.