(1) Vendor needs to provide branding project service. • Consulting services in the development of a community brand and identity. • Develop a brand through a public process that captures the community identity and values in an updated graphic format. • Brand: The identity and tag line that connects a theme • Graphic Element: The logo / memorable visual symbol that sums up the city’s identity. • Color Palette: The specific pantone colors listed, their authorized uses and required approvals. The Color palette selected will tie to the theme, look and feel intended to be displayed. • Font: Detail the specific font, size and elements (i.e. bold, italics, underlined…) The font should also be consistent with the desired image. • Brand Tone and Tenor: This elements incapsulates the thematic and stylistic approach. Each brand evokes a personality and communication style which should be consistent with the city and community values, vision and goals. • Usage: Recommended policy on the use, prohibited uses, approval process for use of brand includes website, stationary, signage, business cars, city vehicles, city facilities, city clothing, etc. • Imagery: The style of photos, illustrations, and graphics that bring your brand's visual identity to life.