An agency in Utah is seeking a qualified vendor to deliver comprehensive branding, naming, rebranding, and marketing services. The scope includes creating a modern, cohesive, and flexible brand identity along with a brand system designed for long-term use across various facilities, programs, digital platforms, signage, and marketing materials.

Key responsibilities involve engaging with agency staff and leadership, conducting community engagement, and reviewing existing brand assets. The vendor will assess geographic, identity, cultural, and linguistic challenges, and propose name options supported by clear rationale and evaluation methodologies. Additional tasks include developing a brand positioning and personality framework, messaging architecture aligned with agency values, and supporting taglines and key messages.

The selected vendor will also provide strategies for both internal and external brand rollout, as well as a transition plan from existing brand assets. Considerations for digital platforms, signage, and physical facilities are also required. Interested vendors should note that all questions regarding the project must be submitted by January 30, 2026, and attendance at a mandatory pre-bid meeting on January 28, 2026 is required.