Vendor needs to provide branding, naming, rebranding and marketing services. Creation of a modern, cohesive, and flexible brand identity. Development of a brand system suitable for long-term use across facilities, programs, digital platforms, signage, and marketing materials. Engagement with agency staff and leadership. Community engagement approach proposed by the firm. Review of existing brand assets. Assessment of geographic and identity challenges. Cultural and linguistic landscape assessment. Development of proposed name options. Rationale and evaluation methodology for name selection. Brand positioning and personality framework. Messaging architecture aligned with agency values. Taglines and key messages. Internal and external brand rollout strategy. Transition plan from existing brand assets. Digital, signage, and facility considerations. All questions must be submitted no later than January 30, 2026. A mandatory pre-bid meeting will be held on January 28, 2026.