Vendor needs to provide branding, naming and visual identity development service. The project focuses on enhancing the marina’s capacity and services, making it a top destination for boaters in the region; expanded berths and amenities, including fueling station, water and electrical upgrades, and sewage pump-out. The redevelopment will also create a vibrant public space, expand vendor opportunities and add placemaking features that invite people to linger, connect, and enjoy the waterfront. The Town seeks a brand strategy, a naming process, and development of brand assets and guidelines suitable for tourism audiences, transient boaters, and local community users, with a scalable identity system designed to extend across other future waterfront and recreation assets and initiatives under a shared waterfront brand strategy. Key deliverables include brand identity and application, naming and clarity, discovery, visual identity & messaging, naming exploration and recommendation, brand guidelines and file handoff, and application examples.