The City of Maine is seeking a qualified vendor to provide comprehensive branding services, including a new branding guide and logo redesign. The selected vendor will develop a municipal branding system that features a distinctive, compliant logo and a detailed style guide to ensure consistent application across all city departments.

Scope of work includes producing logo files and supporting graphics optimized for digital and web use, such as assets for the City’s website, social media platforms, favicons, and profile or cover images. The vendor will deliver clear guidance for implementing the brand within web environments, ensuring flexibility, scalability, and long-term sustainability.

The resulting branding guide must outline best practices for logo usage, including spacing, sizing, and prohibited uses. It will also establish a defined color system with primary and secondary palettes, as well as a typography system that specifies primary and secondary fonts, web-safe or system alternatives, and addresses accessibility considerations. This initiative aims to support a cohesive and recognizable visual identity for the City of Maine.