The project seeks vendors to provide comprehensive branding and visual identity services for municipal or place-branding initiatives. Firms must demonstrate expertise in brand discovery and research, stakeholder and community engagement, brand strategy and positioning, messaging and narrative development, visual identity system design, and the creation of brand standards and implementation tools.

Additionally, the selected vendor will support governance needs to ensure consistent application of the brand across various platforms and touchpoints. Qualified firms should have a strong track record in strategic branding and visual identity work, particularly for public sector or community-based clients.