Branding and Visual Identity Development Service
Location:
California, USA
Posted on:
Nov 20, 2025
Deadline:
Dec 19, 2025
Summary:
Seeking vendor to develop a new branding and visual identity system, including logo, messaging, and rollout plan for a California agency.
(1) Vendor needs to provide branding and visual identity development service. • Develop a new, professional visual identity for agency. • Ensure alignment with successful branding efforts in other departments and municipalities. • Create a clear implementation and rollout plan to integrate the new brand across all outward–facing products and platforms. • Strengthen recognition, trust, and pride in agency among residents, staff, and partners. • Recommend key brand messages, positioning, and tone of voice that support agency mission and values. • Ensure strategy emphasizes innovation, teamwork, efficiency, and community service. • Develop a cohesive visual identity system (colors, fonts, design elements). • Create a new agency logo and supporting graphics. • Develop a phased rollout plan for the new brand. • Identify areas requiring updates (vehicles, uniforms, signage, social media, printed materials, website etc.). (2) All the questions must be submitted no later than December 5, 2025.
