A university in Nevada is seeking a partner to provide comprehensive branding and marketing services. The institution has already established a refreshed visual identity, including its logo and visual system, and is interested in further refining its identity based on ongoing brand research. The selected vendor will be responsible for developing creative campaigns to boost brand awareness, as well as targeted marketing campaigns to support student recruitment and specific degree programs.

Services include conducting brand assessment and strength survey research (both qualitative and quantitative), evaluating brand positioning, and identifying key themes and motivating factors among target audiences. The scope also encompasses digital advertising, social media advertising across major platforms, and the creation of a brand video from concept to final production. The partner will implement mechanisms for tracking, analytics, and comprehensive reporting to monitor campaign performance and user engagement across digital, print, broadcast, and outdoor advertisements.

Questions regarding this RFP must be submitted by March 11, 2026.