(1) Vendor needs to provide branding and marketing services. Agency requires a partner capable of delivering innovative, insight-driven, and culturally relevant campaigns. This includes a deep understanding of complex sector-specific priorities, international market dynamics, and audience behaviours. • Brand strategy, competitor analysis, positioning, and campaign ideation. • Development of integrated marketing and communications plans. • Creative concepts, messaging, and visual identity development. • Market and audience insights to inform campaign design. • Event branding, activations, and experiential marketing. • Point-of-sale (POS) and retail display materials. • Direct marketing (CRM campaigns, email, SMS). • Creative content development for social media platforms (static, video, motion graphics, GIFs, AI). • Digital advertising creative (banners, sponsored posts, media partnerships). • Interactive designs & Website creative support (landing pages, design, campaign microsites, games and search engine optimisation). • Design for reports, brochures, presentations, and marketing collateral. • Development of brand templates, toolkits, and guidelines. • Photography, videography, animation, and post-production services. • Provide files compatible with latest systems, including, but not limited to, Microsoft, InDesign, Photoshop, Illustrator, Acrobat. (2) The contract period will be for three years.